Our Partners

Success In Partnership

Heathrow LHR T4 019

Our business is defined by the close relationships we develop with our partners: the airports, our brand partners and our suppliers. It is this collaborative energy that has seen us continuously develop and deliver stores that accurately reflect the cities and cultures in which they operate. We strive to support the commercial objectives of our partners on every step of the journey and we’re proud of the way many of our relationships have flourished.

We believe that the way in which together we combine the airport and terminal environment, luxury brands and customer service in our unique stores creates very special places to shop, and consequently very effective commercial retail solutions.


Airport Partners


Our global vision is implemented at local level through close and constructive collaboration with our airport and terminal management partners. These proactive partnerships ensure that every location, in every region, has stores designed and merchandised to provide a shopping experience specifically tailored to meet the demands and interests of their passenger profile.

A focus on in-depth customer insight, building an understanding of the passenger profile at every location and careful joint planning enables us to help each airport achieve its commercial objectives

Our highly experienced and respected regional directors ensure that the retail experience we offer is fully supportive of the vision and strategy of every airport and terminal location in which we operate.

We run an ongoing programme of development, developing new locations, bringing additional stores and new proposition concepts online and updating our established estate.


Brand Partners


At World Duty Free Group we want our millions of airport customers to be able to enjoy the world’s best brands – whether local or global.

Our huge customer base is more informed, sophisticated and demanding than ever before. Consumers are searching constantly for what is new, exclusive, the best value for money, all presented in a commercially innovative and engaging retail environment which offers an unrivalled mix of desirable international brands, combined with a sense of place.

Increased customer segmentation, destination targeting and an extension of our powerful macro and micro-space planning programmes across the business help to provide a truly exciting portfolio of brands to our customers and deliver enhanced sales results – both for us and our business partners.

We understand the importance of brand equity to our partners, and to our customers. We work hand in hand with brand owners and suppliers to create the most exciting and innovative environments in which to highlight some of the world’s best known and most prestigious brands, and their key product lines.