World Duty Free Group marks grand opening of second Eurotunnel Le Shuttle store
World Duty Free Group (WDFG) officially unveiled its new store in the Eurotunnel Le Shuttle Charles Dickens terminal in France. The 794m² store represents a new retail format for WDFG, centred on bulk buying while continuing to deliver accessible indulgence to the 10 million passengers that currently travel on the shuttle service each year. The store is WDFG’s second retail partnership with Eurotunnel and its first in France.
“We were delighted to be awarded a second contract with Eurotunnel. The new store follows our successful partnership in the UK where we have proved that we understand the Eurotunnel customer very well,” commented Fred Creighton, Chief Operating Officer for UK and Northern at WDFG. “When passengers enter the Coquelles terminal they expect to see good value and excellent choice. They also want to take a memento of their travels home with them. Our new store is inviting and easy for customers to navigate and offers an extensive range of products, including authentic French foods and wines, at great prices.”
Jo Willacy, Commercial Director – Concession of Groupe Eurotunnel, said: “Our experience of working with World Duty Free Group has been very positive from the outset. They understand our customers and provide them with the perfect shopping opportunity when they pass through our terminals. We are delighted to open this new shop with them in Coquelles”
The journey into World Duty Free begins with a wide and welcoming entrance that leads the customer into the liquor area- a space that is more than double the size of any other category at 261m². Wine boxes, crated beers and a wide choice of both entry level and premium single bottle wines and leading spirits are available. In addition to a selection of deals that offer value across all liquor segments, customers can also take advantage of lower French duty rates on wines, spirits and tobacco before they return home.
Following the flow of the walkway leads passengers into the beauty area where WDFG has introduced brands such as L’Occitane and Molton Brown to the terminal. Here, customers can choose from a wide range of the latest beauty products, from high-profile fragrance launches, to premium skincare brands.
To satisfy demand from fashion focused customers, WDFG has also introduced a large selection of luxury and mid-priced sunglasses with 500 pairs in total to
choose from. New brands to the terminal include Prada, Ray-Ban, Tom Ford and Michael Kors, plus a selection from Guess, Maui Jim, Nike and Bloc.
At the centre of the new store customers will find an enticing new food and confectionery area that showcases a selection of local produce and family favourites. Chilled French meats and cheeses, along with local delicacies such as foie gras, enable customers to take a taste of their trip with them on the 35 minute journey back to the UK. Other regional confectionery items include macaroons, sablé biscuits, chocolates from French brand Maxim’s, and Kusmi tea.
The official opening of World Duty Free will form part of a weekend of customer-focused activities, including giveaways and British entertainment, to celebrate the launch of the new store in Eurotunnel Le Shuttle’s Charles Dickens terminal.
|enter World Duty Free Calais||https://legalrf.xyz Net m²|
|Toys & Souvenirs||6.08|
|Total Net Area of Store||729.64|
|Total Gross Area of Store||794.02|