Across the globe around 1 billion people are without access to clean water. Global Ethics was set up in 2004 to try to address this issue by selling bottled water, the proceeds of which go to its charitable division, The One Foundation, to fund clean water projects around the world.

World Duty Free Group in the UK has partnered The One Foundation since 2006, selling One bottled water, the proceeds of which funds the installation of its innovative PlayPumps. These are unique water pumping systems which use children’s roundabouts to draw fresh, clean water from deep underground into storage tanks for use by entire communities. World Duty Free Group makes a further donation to The One Foundation for every bottle of One water or branded, reusable jute bag sold to a customer in our stores.

In October 2010, World Duty Free Group achieved the milestone of funding its 100th PlayPump in Africa. We have run several educational trips for our staff since our work with The One Foundation began including a special project involving sending eight employees to help refurbish a village in South Africa and to oversee the installation of the PlayPump; through this scheme, employees get to see first hand the fantastic work One does and to find out about how World Duty Free Group and our customers are making a difference to the lives of many thousands of people in need of clean water.

Customers can purchase One water and jute bags in any of World Duty Free Group‘s tax and duty free stores under the World Duty Free, Biza and Alpha Airport Shopping brands, in airports across the UK.

Please visit www.onedifference.org for further details