José Maria Palencia
Chief Executive Officer
World Duty Free Group is able to bring expertise and experience from all over the world to present global brands to their target customers in exciting retail environments with a genuine sense of place.
At the heart of our business lies our focus on the customer. Understanding our diverse and fragmented customer profiles and ensuring that we meet their varied needs and expectations is an essential feature of our business strategy.
Working in partnership
We endeavour to work in partnership with both brand owners and airport operators at every one of our more than 260 outlets to create the best possible solutions to our shared commercial interest in optimising the potential of airport retailing.
Strategy & development
As an industry leader within the travel retail sector, bringing the best possible product portfolio to a constantly changing international customer base is a key priority for us and we are committed to bringing our expertise to even more airports, countries and business channels.
We are committed to ensuring that we give our customers an amazing shopping experience underpinned by our people’s expertise, knowledge and understanding of the product categories we offer.
Commercially effective marketing
World Duty Free Group creates and manages a year-round programme of marketing and promotional campaigns, each based on a thorough understanding of passenger profiles and interests; each adapted to reflect regional features and preferences; each targeted to reach customers not just at the airport, but long before they arrive.
Creative content, retail entertainment: ‘Contentainment’
Our innovative Contentainment programme delivers multi-channel, commercially focused digital marketing campaigns, promoting both new and established products to some of the most brand aware customers in the world. Contentainment combines iconic video displays, front of house merchandising, targeted sampling, expo space and professional demonstrations, to bring our partners’ brands to life as unparalleled in-store theatre, and make the airport shopping experience fun and exciting for our customers.