At World Duty Free Group we want our millions of airport customers to be able to enjoy the world’s best brands – whether local or global.
Our huge customer base is more informed, sophisticated and demanding than ever before. Consumers are searching constantly for what is new, exclusive, the best value for money, all presented in a commercially innovative and engaging retail environment which offers an unrivalled mix of desirable international brands, combined with a sense of place.
Increased customer segmentation, destination targeting and an extension of our powerful macro and micro-space planning programmes across the business help to provide a truly exciting portfolio of brands to our customers and deliver enhanced sales results – both for us and our business partners.
We understand the importance of brand equity to our partners, and to our customers. We work hand in hand with brand owners and suppliers to create the most exciting and innovative environments in which to highlight some of the world’s best known and most prestigious brands, and their key product lines.