For the second year in a row World Duty Free Group has come top in the Beauty stakes in The Moodie Report’s annual Dreamstore eZine. In a survey of brand owners, each airport retail category was examined and the leading retailers compiled for those categories in specific locations. WDFG’s operations in Heathrow were singled out for the Beauty category honours, with specific reference to Terminal 5 for its promotions, offer and service, and the luxury approach in Terminal 3. One leading brand owner was quoted as saying “WDFG continues to set the benchmark for fragrances in travel retail at Heathrow.”
WDFG was also mentioned for its proactive approach to luxury retailing in the Fashion & Accessories category and came in for praise in the Liquor category. Suppliers noted the recently redevloped stores at Vancouver and Gatwick’s South Terminal, as well as at Heathrow’s T5. One brand partner said “The World Duty Free T5 main store always provides a balanced mix of retail theatre (through Contentainment) with innovative use of promotional areas (cocktail bar) and knowledgeable and engaging store staff.” Also praised were our World of Whiskies stores as “some of the best whisky retailing around; well merchandised with knowledgable and passionate staff.” Cancún and Vancounver’s operations came in for more praise for dynamic environment, strong promotions, solid merchandising and in-store programme activations.
You can read the full eZine here: http://edition.pagesuite-professional.co.uk/Launch.aspx?EID=ee611177-97f5-4b85-b75e-e705413895ae