The shopping experience,
beyond the store environment
World Duty Free Group tailors its strong global commercial model to each retail location and adapts its product offering, commercial offers and campaigns to specific destinations, creating a strong “sense of place”. For the Group this means continuously reviewing and developing the core of its proposition: its store environments, and range of products and brands, which it balances with constantly shifting trends in the market and changing consumer needs.
World Duty Free Group works closely with brands and airport partners to create exceptional shopping experiences, including the development of the first airport walkthrough stores. WDFG places great importance on creating marketing campaigns that are innovative and tailored to each country: experiential promotions frequently based on exclusive retail content and entertainment experiences delivered through the latest digital technology (“Contentainment” or CTT) are key to complete WDFG’s retail proposition. The Group is restless in its efforts to exceed customer expectations and to enhance their airport shopping experience, putting them at the heart of the decision making process.
WDFG´s organisation is internally aligned to deliver a unique shopping experience, ensuring the highest standards of customer service and retail execution from its store employees and staff, the support of senior management and the close collaboration of brand partners and suppliers.