World Duty Free unveils the Empire State Building Official Store
Bethesda, Maryland, May 12, 2016 – Yesterday marked the launch of the refurbished Empire State Building Official Store by Dufry company, World Duty Free. Located on the 80th floor of the Empire State Building, the extensively renovated space now spans an impressive 4,200 square feet, adding an additional 1,200 square feet to the previous store which first opened in 1990.
The bright and vibrant store, devoted to memorabilia of the world-famous building and New York City, has been elegantly re-designed in partnership with Empire State Realty Trust. With Art Deco features intact, the Empire State Building Official Store has been modernized to improve the accessibility of merchandise to over 4 million people who visit the landmark each year.
As they approach the space, visitors are greeted by a showcase window bearing a striking logo and intricate etchings of original design features that celebrate the Machine Age and can be found on the ceiling in the lobby of the Empire State Building. One particularly striking feature in the store is a large Art Deco inspired ceiling decoration. The interior of the store includes gold detailing and garnet colored statement walls, a nod to the Art Deco heritage. Furthermore, digital screens incorporated into the store layout showcase exclusive artwork, Empire State Building trivia, and Empire State Building tower light shows.
A broad product range is offered and a carefully curated selection of bespoke souvenirs reflect both the historical prominence of the building, as well as modern, artistic interpretations of its beauty. Much of the collection is designed exclusively for the Empire State Building Official Store. Signature products include:
- Beautifully crafted, hand-painted stemware from Lolita that captures the classic Art Deco design of the building and the excitement of New York City
- A unique collection of artisan chocolates including a three-pound, solid chocolate replica of the Empire State Building and a 14-pound, 18-inch-tall solid chocolate King Kong
- And apparel items featuring exclusive designs of the Empire State Building, King Kong and New York City. The collection includes both whimsical and modern styling, as well as classic and retro designs.
Joseph DiDomizio, CEO of Division 5, Dufry, comments, “The Empire State Building is not only a New York landmark, but also an international icon, The World’s Most Famous Building. We are honored to be partners with Empire State Realty Trust. Their sharp attention to detail and substantial investment into the Empire State Building itself has resulted in an exemplary experience for all those who travel to New York City and we are proud to be part of that journey.”
“We are excited to offer a new and improved shopping experience,” says Anthony E. Malkin, Chairman and CEO of Empire State Realty Trust (NYSE:ESRT). “The redesign has enhanced one of the core elements of the Empire State Building Experience and improves engagement in the retail store.”
The Empire State Building Official Store is open seven days a week, from 8:00 a.m. until 2:00 a.m. Visitors may also browse a wide selection of gifts on the Empire State Building Official Store website www.empirestatebuildinggifts.com.